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When Denmark banned parabens in all items meant for children three or younger, the world woke up and took notice. Scandinavians know what they're talking about when it comes to skin and haircare!

We've known for a decade that parabens are xenoestrogens, meaning that they mimic some characteristics of estrogens. Although chemicals that throw off your estrogen balance have been linked to breast cancer and reproductive issues, you'll still find parabens like methylparaben, ethylparaben, propylparaben, butylparaben and isobutylparaben listed on thousands of ingredient lists in your home. Parabens are in the things you put on your most sensitive areas, including your face creams, underarm deodorants, body lotions, shampoos, and mascara. If you rub it on your body, it probably has parabens, and the average person uses nine personal care items every day!

The reason parabens are everywhere is that they kill fungus and microorganisms that live in warm, moist places like your bathroom. There are plenty of other ways to keep your personal care items safe without resorting to toxic chemicals, but parabens certainly are cheap and they last a long, long time. So long, in fact, that they are absorbed into your body and remain in our water tables, affecting the environment in ways we don't understand.

The best part of eliminating sulfates and parabens from your life is how healthy you will look and feel. Just listen to what our smart and beautiful line of hair care solutions did for Felecia:

“I love the product and the creator of the product and will continue to purchase Bye Bye Parabens!!! My hair feels so healthy again, this product is so far the best product I ever used....”

or how about Kim:

"With Bye Bye Parabens, my hair has grown back healthy and strong. I washed it tonight with Bye Parabens shampoo, conditioner and finishing products. I was AMAZED with the results...manageable and shiny!!"

The results are in and it turns out that beauty doesn't have to hurt, not us and not our world. Don't go away mad, Parabens. Just go away!

Bye Bye Parabens